Miracle Brands are founded on the belief that we each have a unique purpose and when we show up with our calling and gifts, we offer leadership and we become the answer to each other’s prayers. There are people that are looking for us that we are here to serve. As a Miracle Brand owner, we weave acts of love, inspiration and generosity into the natural course of doing business. Miracle Brand owners are authentic, trustworthy, have integrity and serve a higher purpose, and are well rewarded for what they offer.
I have been developing the Miracle Brands idea for the last four years, and it is my new signature work. Now I have begun to go public with what I have been developing.
I developed Miracle Brands as a response to so many wonderful people doing the Work They Were Born To Do, yet not always showing up as effectively, authentically or successfully as they could. I think we rob the world when we don’t get to serve the people who need us and we play a smaller game than we are capable of. Today, the world needs us at our spiritual best.
I was a little reluctant to embrace the idea of branding to start with, as I saw so much branding as being commercially driven, and being to invent, manipulate and project a self-image. Then in February 2012, I had a breakthrough moment when I was in conversation with my friend Robert Holden. I asked him if we needed another word for branding for spiritual people. “No, I don’t think we do,” he said, “But we do need to give it another purpose beyond making money.”
Suddenly, it hit me. We need to give branding a new purpose – of expressing our love in the world and through our work and our businesses. What if each of us was to get to know ourselves deeply, knew our own spiritual nature better, knew our unique talents and gifts well and knew what we ‘at our best’ looked like. Then Miracle Brands was born, thanks also to my friend and business partner, Niki Hignett.
So, here I share the big picture ideas and messages of building your own Miracle Brand. I am currently using this structure to evolve how I position myself, and I will launch that in the Autumn of 2013.
We are the answer to some people’s prayers
Spiritually, you have been created for a specific purpose, with unique gifts and abilities. There is no competition to be you, you are already a unique corner of creation. You and your Miracle Brand are a God-send for some people, you are just who and what they need. You are the answer to some people’s prayers, and by showing up fully, you fulfill your promise to creation.
The Miraculous Shift from Sales to service
The primary purpose of your Miracle Brand is spiritual rather than commercial, although you are going to be commercially successful. The way to access the spiritual slipstream is to dedicate yourself to being of service rather that being caught up in thinking “How do I make sales?”
Foundation 1 – Calling
Your Miracle Brand is born out of what is in your heart to do. You’ve come in to this life with goodness and gifts within you and an inherently significant and valuable being. You have a specific, personal destiny coded within you and a plan etched upon your heart. You have work you were born to do, a calling to enact, a Self to become, and you have the power within you for their fulfillment. This is not selfish, but the most generous thing you can be and do.
Foundation 2 – Self acceptance
Your Miracle Brand is you minus your judgments on yourself. Instead of modifying and editing yourself, your job is to step into greater self-love and self-compassion so your authentic self can increasingly surface. Releasing your self-judgement is daily practice, and in doing so, you become more attractive and magnetic.
Foundation 3 – Leadership
Your Miracle Brand offers leadership, the hope of transformation of some corner of the human condition. Leadership is the willingness to see problems and be responsive, and share your gifts rather than judge and condemn. I believe that every act of love is an act of leadership, and the most powerful leadership is the desire to contribute.
Foundation 4 – Clarity
You are not supposed to be for everyone, so don’t even try to be. There are specific people you are here to serve and your job is to stand in great clarity so you can be a beacon for those people to find you. You do this by being clear, bold and courageous, not by editing yourself or hiding out. You can develop the courage to let people know more about you, what you stand for and what you care about.
Foundation 5 – Storytelling
Your Miracle Brand tells stories: of your own inspiring journey, of who you have served and how, and creating a universal and empowering narrative that people see themselves reflected back in. As a Miracle Brand owner, you’re willing to understand the power of stories and be willing to learn how to become an inspiring and authentic story-teller.
Foundation 6 – Signature work
Your Miracle Brand delivers your signature work, which is you at your best. Your signature work is what you love and are happy to be consistently hired for. It is you bringing ‘all of you’ together and shifts you from being a commodity to being an artist. Your signature work enables you to build a reputation and a network of advocates who’ll spread the word for you.
Foundation 7 – Collaboration
You don’t grow and expand your Miracle Brand through competition but through collaboration. You make friends, you work in partnership, you coalesce around bigger ideas and higher purposes with other people. Doing your own thing no longer means doing it alone, and your success is what you co-create with people you like and mutually support.
Foundation 8 – Ease
The work ethic for the last two hundred years has been one of struggle, sacrifice and a degree of suffering. Your Miracle Brand is about doing what comes naturally to you and clearing your patterns of sacrifice and struggle. You can then create a platform and business model that allows you to serve effectively, leverages your time and talent, and allows all you do to have great impact and income
If you have found this helpful, please keep the conversation going in the comments at the bottom. I’d love to hear from you.
If you would love some further help creating your own Miracle Brand, I have one slot to individually mentor you – if that would be helpful – consisting of six-hours of one-to-one telephone or Skype mentoring. Contact me on firstname.lastname@example.org and we can arrange a conversation
Don’t rob us of you and your contribution, please show up. You have an essential part to play in this world!